Choosing an Online Presence (Part 2) - Starting a Website
“Websites” (please refer to the distinction made in the previous post) offer more flexibility in terms of design. Although it would be preferable to have some knowledge of html, that is not necessary. There are few softwares on the market that allow people to make websites such as FrontPage, etc. (FrontPage is now discontinued by Microsoft, but I forgot the names of the new programs currently on the market. I say “new programs” because Microsoft has one for normal websites and one for SharePoint websites.)
The good thing about having a website as opposed to a blog is that a “traditional” website can have static content, meaning that you don’t have to feel compelled to write an entry regularly. On the other hand, a blog that is not updated on a frequent basis cannot succeed.
Another consideration when choosing between starting a blog or a website is the purpose of your undertaking. Obviously, a blog would not be the appropriate format for an online store.
The above being said, many people choose a “hybrid solution,” which is to have a website and a blog incorporated as part of the website. A blog incorporated as part of a website does not have to be updated as frequently, yet is a good medium to communicate with visitors without being too formal.
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