Promoting a New Blog
Promoting a new blog is hard. Why is it so hard? Because it’s an uphill battle. You are competing against other blogs that are already established. As most webmasters already know, one of the key ways to gain visibility online is to have inbound links - meaning having other sites linking in and, hopefully, linking in with relevant keywords. That is hard to do because why would another site go out of its way to help you gain visibility? You would just represent additional competition to them… That’s one of the reasons why webmasters enter into “link exchanges.” They try to exchange links of equivalent value in order to benefit both sides.
From experience, the easiest way to promote a blog/ site is to start with the objective of building something good, as opposed to something spammy. Writing good content will bring added value to those who visit your site and, if some of those people happen to be webmasters, they might link back to you or include you in their network.
That said, one of the main things when starting a blog is to try to get the attention of other bloggers/ webmasters that are writing on the same subject(s) as you. How to do that? Two simple ways are:
- participate in forums and have a link in your signature directing people to your site/ blog; or
- comment on established blogs (most of them allow a link back to your site as an incentive to encourage people to comment).
There are many other ways to get other bloggers/ webmasters’ attention, but the above is very easy to implement.
One last word of wisdom. Don’t try to actively promote your site too early. It is not good to promote an “empty shell.” Patience is key. Let your blog/ site grow and, as it gains a critical mass, you can start with more active promotion.
September 10th, 2007 at 3:18 am
I guess you proved one of your points because I found you through the Bloggeries forum. I would also add guest posting for other blogs as a great promotional method.
September 10th, 2007 at 12:39 pm
I agree. But I would wait until a blog has sufficient online presence/ credibility before asking to guest post. From my perspective, the first step in promoting a blog is to build up its link network and driving traffic to it through organic means (search engines). Asking to guest post on another blog would fall under the “second phase” of blog promotion for me.
The good thing about SEO and marketing however is that there is no right or wrong way, as long as it works. I guess it also depends on what methods you are comfortable with.
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