Ad Positioning Is Key
One of the biggest mistakes made by new webmasters is not positioning their ads correctly. By “positioning,” I refer to putting the ads:
- on the right page; and
- at the proper location on the page.
Regarding point #1, many people assume that the home page is the page that gets the most traffic. That’s not necessarily the case. Knowing how much traffic your site gets is not enough. You should know more detailed stats, such as what page of your site gets the most traffic, for what keywords does your site rank the highest, where do your visitors come from, etc. The more you know about your site, the easier it will be for you to monetize your site. Gaining traffic to your site is already difficult… at least try to make the most out of the traffic that you receive.
Regarding point #2, putting your ads at the right location on a page can have a dramatic impact on your earnings. How to know what location works better? Experiment. If it means changing the layout of your site to accommodate your ads, do it. By experience, try to put yourself in the shoes of your visitors and ask yourself what catches your attention on a page. Once you’ve answered that question, position your ads around that area.