Microsoft Adjusting to Competition from Google
Microsoft is known for being one of the, if not the major player in the software world. Yet, with Google entering the field by offering products online and free of charge, that led Microsoft to readjust its business model.
vs.
From CDs that most people buy to install their programs, Microsoft will slowly shift towards “software delivered as a service.” This means that consumers will not necessarily have to pay for the cost of the software upfront. Instead, Microsoft will earn revenues through many streams, such as subscription revenues, transaction revenues (like PayPal, for instance), or ad revenues. Don’t we love those advertisers?
Microsoft Powers Up for Change, Telegraph.co.uk
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