Search engines are there to retrieve the most relevant information when people do searches online.  Their role is to search for information.  It seems that they now want to have a say on content also.  Believe it or not, advertising is content.  A link is content.  Whether that link is relevant or not, it remains that the link is content.  The fact that Google started to penalize websites for selling links has resulted in many taking those links out or rearranging their sites to address Google’s new guidelines.  This is the start of search engines becoming active participants on the Web.  Now, we have to take Google’s views into consideration, in addition to making sure that our visitors find what they’re looking for.

According to Google, whatever they do is to make sure that they can continue to provide good search results…  So it’s our job now to ensure Google’s success?  This is not the only thing.  Google also has mechanisms to allow webmasters to rat on each other…  Common, please, spare me the ##$#@$@#$.  Google has become way too intrusive and there is growing discontent.  Yes, not only me!  Sure… the aim is to provide for better results, but when we follow their guidelines, it leads us nowhere… and next thing we see?  Spam sites ranking on the first page of Google’s results.  Penalizing good sites is not the way to go, whether they sell links or not.  GOOGLE: Go against spam sites, sites that are BAD, and please, please kick out spammers out of your Adsense program because by keeping them in there, you are actually feeding their spamming.  So please, before going against good content on the Web for whatever reason, just target poor content first.

This entry was posted on Tuesday, November 6th, 2007 at 10:30 pm and is filed under Online Traffic, Search Engines. You can follow any responses to this entry through the RSS 2.0 feed. You can skip to the end and leave a response. Pinging is currently not allowed.